Inspiration: Flagler College Graphic Design
Image by Patrick Haney
A fairly simple website for the graphic design program at Flagler designed by Scott Jehl, a fellow designer/developer in the Boston area. It’s more about the little things in this design that get my attention as well as the focus on content. I also like this site much better than the actual Flagler College website.
by Johan Brook
Making a simple website might be not as simple as it seems. Sounds strange? Yes, probably a bit. But there is one simple thought about this “going on line” thing – if you are setting up an online business, treat it as seriously as setting up an offline business.
Why so serious? Because there are a lot of things to learn, a lot of skills to get and requires a lot of creativity. Ok, let’s assume you have an enormous amount of unstoppable creative power. Would you like to convert this power to something real? Probably by making a simple website?
Please follow to the next section of this article if it is you.
Let me introduce you two simple strategies (we are making a simple website, aren’t we? which will allow you to take your new born website by the hand and bring it to wider audiences. I believe it would be a dream for any simple website.
You’ve seen a simple website before. It may be a simple structure with a main page with photos on it and a little bit of text. It should have a quite simple navigation system and the links saying things like Home Page, About, Contact, Something, Another Something, etc. — and the links take you to the things you’ve been looking for when you entered that website.
It is so simple. You could do it easily with your own simple website, right? Wait – we have a problem here.
Simple things on your website are not, in themselves, bad things. Actually, it’s good that you don’t try to invent the wheel. Some clever guys have already done it long before you. Your visitors have expectations, and they obviously don’t want to learn a new navigation system just for your website. Simple things are not the problem I’m trying to emphasize here.
The problem I want to draw your attention to is the wrong primary position about what your simple website should be in the eyes of your visitors. In fact, the website should clearly present you and your activity – be it your business, your travel blog of just collection of old school photographs.
The point is – try to make your website as simple as possible on a technical side. But don’t let the simplicity overcome the uniqueness of your content.
Content is everything. Remember at the beginning of this article you have convinced me having unstoppable creative power? Create. Don’t let your visitors lose your website among thousands of others!
Make your website user friendly. The fewer clicks or actions required doing something at your website, the more likely your guests are going to make that clicks and take that actions. It is vitally important if, for example, you are going to make some money online by making a simple website.
Let’s think – would you spend your hard earned money at some website where the simple purchase requires you to make dozens of clicks and navigation through complicated structure of your site?
Let’s think again – would you spend even five minutes on a website looking for information which was promised to you but… it is simply impossible to find it in the navigation jungle of your website?
Your visitor is looking for something – let him see it. Make it obvious. Scrolling and diving through endless pages of your website is not what your visitor is looking for.
Thinking is a good activity. So think. Make your visitors like you. Don’t make your visitors work for things. Give them those things on a silver plate.
And one more final thing – please, do not use those scary pathetic advertising flashes which jump up when your visitor is navigating through your webpage and scream (literally, through your sound system. I had such experience today – I didn’t like it at all…).
“Only today! Don’t miss your chance to purchase the last ticket to some Paradise Beach!” Nine of ten of your visitors will leave your website in three seconds. The remaining one – in ten because his sound system was off.
Let’s make it clear – Paradise Beaches are good. Scared and angry visitors are not good. Be professional.
Trying to set up my first online Business I have experienced that the online world is full of opportunities as well as of fake strategies and story tellers about their “magic products to make your first million online in 24 hours”. That is unfair. Every single person new at e-Business needs to learn basic skills. Concentrated course of basic e-Business skills is first step to successful online Business.
Matt Thomas is the founder of MyEscapeStrategy.com which is the e-Business project for new comers and beginners willing to build their first website, get most important knowledge about basic online skills and finally begin making real money online.
Begin to create your Escape Strategy by making money online!
Website Traffic For Beginners
A Simple Step By Step Blueprint To Increase The Number Of Visitors To Your Website
Website Traffic For Beginners
Once websites were simple and easy to navigate, but didn’t contain much useful information. Today, they are packed with information and oftentimes are equally packed with complex navigational systems that confuse more than they help. Many top Web designers have discovered that there’s an art to creating sites that are both vastly informative and simply organized. Their trade secrets are revealed here. This book explores the thinking and methodology behind the creation of 24 simple yet con
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