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Understanding the type of traffic who visit your site is an extremely important job as you can utilise that information to enhance your website to accomodate them. For example if your web site and web site design is in the UK, it is targeting the UK. The result is, you get more consistently returning visitors that come again and again for more.
What age range and what type of knowledge does your audience have? A layman might spend time navigating around a general site on car maintenance, but an automobile mechanic might skip over the the very same site for being too general. Similarly, a normal person will leave a site filled with astronomical facts but a well educated university student would certainly find your web site’s content very stimulating.
You must also consider the audience’s emotional frame of mind when creating your online prescence. If an agitated web surfer searches for a solution then comes across your site, you must strive to make sure the solution is offered to the cutomer up front and sell or promote your product to him second. Done in this order, the visitor puts their trust in you much more readily for offering the solution to his problems first and is therefore more likely to buy your service or product when you offer it to them after they are satisfied and happy as they have found a free solution.
When you design the layout for your site, you must take into account your audiences personal characteristics. Are they young or parents or elderley? Are they looking for current trends or are they looking for basic information straight up with no frills? Apply these strategies and your web site will no doubt attract more visitors and more importantly, recurring customers.
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